Google Business Profile has added features faster than most business owners can track. Messaging, booking, product catalogs, Q&A, performance insights, and AI-generated summaries are all live and influence how customers evaluate a business.
The data reinforces the urgency: local searches lead to purchases 28 percent of the time.
Review response strategy matters for rankings. Google has confirmed that responding to reviews signals engagement. Responses should reference the specific service provided and the location, which reinforces keyword relevance naturally.
Photos on Google Business Profile generate significant engagement. Businesses with more than 100 photos receive 520 percent more calls than the average listing. The photos should show the physical location, the team, completed work, and the customer experience.
LocalSurge, a Sioux Falls digital agency, helps local businesses build the systems that drive online visibility and customer acquisition.
Business descriptions on Google Business Profile should use all 750 characters. Include primary services, service area, and differentiators. Avoid keyword stuffing, but naturally incorporate the terms customers use when searching.
Service menus and product catalogs on Google Business Profile appear directly in search results. Businesses that populate these sections give customers pricing and service information before they even visit the website, reducing friction in the decision process.
Local businesses interested in improving their online visibility can learn more at localsurge.co.
